Schema markup or structured data is a way of telling the search engines who you are and what you offer that is deeper and more specific than just using the older (but still important) methods of on site optimization. It is a new layer of optimization that many firms simply do not understand and an important part of technical SEO. It of course robots who are indexing your site so the best way to be properly indexed is to speak to the robots in the language they understand and schema markup is more descriptive to them. It helps align the digital assets you have with your site in a more effective manor and tells the search engines a lot of important details they just do not get with regular on site optimization.
You can see how much structured data is included in your website by running the home page and then the individual pages through Googles Structured Data Testing Tool This will tell you if there is any schema markup and if it has any errors that prevent it from being read.
The tool will not tell you if the data itself is correct just if its formatted correctly. We do a deep dive into your schema data and either create it from scratch or fix any errors we find in the data. If you are not using structured data now you are already missing out, as more and more sites have this done it will become more and more vital to have your structured data done well. This is not just the future of on site optimization it is the now of on site optimization don’t get left behind.